This Is Branding has independently summarised and contextualised reporting from Design Week ↗.
Working alongside creative venture company Spark&Ace, OneMay set out to challenge how healthy beverages present themselves on retail shelves. The core ambition driving the project was to position sparkling water as a deliberate choice rather than a fallback option. While traditional brands in the sector typically base their visual positioning on restraint, focusing heavily on […]What to read next: Studio Thirst celebrates Caribbean culture with Ponche Kuba redesign | JDO crafts gallery-inspired identity for Liu Yue Xian’s rare ingredients series…
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