Topic
Major identity changes, refreshes and repositioning programmes.
This week, we interview Emma Follett, Chief Creative Officer at Design Bridge and Partners. Emma has a unique story in the industry, having joined as a Studio Junior…
Design fail or all part of the plan?
You know how it is. You’ve spotted a tender online which says “create new identity for a government department”, you apply, you win, you find out it’s the…
This week, we interview René Morency, founding partner and Product Director at Browser London. An award-winning digital leader whose studio recently shared the stage with Huge and AKQA…
Nearly two years after its rebrand sparked international debate and uproar, Jaguar has revealed its first production car, marking its new era. As someone born in its home…
Co-founder and creative director Poonam Saini Kilb explains why she let her team create a new identity for the Leeds studio. Ask any designer who their nightmare client…
It's a car design you'll either love or hate.
In the world of rebrands, changing your name is the easy part. Actually reflecting where you’re going is where it gets tricky. Exell Film’s brand name was clear…
It's reminding people why the merger is so controversial.
Anyone who looks at the old identibase brand will see the problem that Perfect Storm had to deal with – it was professional, clean and simple, but in…