Rebrands
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Vauxhall reveals "bold and pure" new logo design
For the first time since 1915, the flag is no more.
Topic
Category: Rebrands
Major identity changes, refreshes and repositioning programmes.
Rebrands
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Accidental greenwashing – Chacho Puebla on the launch of his anti-greenwashing course
With new European Union greenwashing penalties now taking effect and high-profile brand claims coming under scrutiny, advertising veteran turned sustainability consultant Chacho Puebla argues that designers are inadvertently…
Rebrands
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I helped shape McLaren's brand. Here's what worries me about the refresh
The reaction to McLaren's new identity has been loud and largely negative. Having spent two years as its head of brand, I don't think the objections are really…
Rebrands
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Inca Kola rebrands as the world's other cola war heats up
There's a controversial detail.
Rebrands
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40 years of Design Week – the true story of the launch, with Jeremy Myerson
When Jeremy Myerson sat down with me recently to talk about the founding of Design Week, he brought along a remarkably well-preserved piece of history: an original copy…
Rebrands
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Bentley and FutureBrand rethink the car showroom as a place you'd actually want to linger
Unveiled at London's Jack Barclay this week, the new global concept swaps the traditional forecourt hard sell for lounges, a materials atelier and a "cinematic handover room". We…
Rebrands
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Kiss Branding crafts mature new identity for enterprise AI platform AutogenAI
Brand consultancy Kiss Branding has developed a new visual identity and brand system for AutogenAI, an enterprise platform designed to help bid and proposal writers win more work.…
Rebrands
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How Smiling Wolf tuned into the future of the Liverpool Philharmonic
A stone’s throw from the Design Week office on Hope Street stands the Liverpool Philharmonic – a cultural titan as fundamental to the city’s identity as its waterfront.…
Rebrands
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From YWCA to Hotel Willo: how Rethink solved one of branding's trickiest problems
Toronto agency Rethink has rebranded one of Vancouver's best-loved social-enterprise hotels, ditching a confusing old name for something rooted in a native tree. One of the biggest challenges…
Rebrands
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McLaren’s new logo looks like a luxury fashion brand
It’s a celebration of heritage design.