Rebrands
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BFI London Film Festival’s new identity is more hand crafted than meets the eye
Pentagram partner Marina Willer honours the classic methods of filmmaking.
Topic
Category: Rebrands
Major identity changes, refreshes and repositioning programmes.
Rebrands
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Creative agency Thisaway's rebrand isn't just a lick of new paint: it's a promise to clients
In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll…
Rebrands
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I hate to say it, but the backlash to this beer company's rebrand is justified
Did Timothy Taylor's landlord really need a glow up?
Rebrands
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FLUORO crafts lo-fi brand world for R.A.D’s debut MANNY ONE skate shoe
Creative studio FLUORO has applied its lo-fi, DIY approach to the launch campaign for a new skate shoe from performance footwear brand R.A.D. Designed for longevity and the…
Rebrands
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Mother Design gives psychic platform Keen a folk-art rebrand that takes on minimalist wellness
The independent studio reframes "psychic guidance" for modern life, with stunning illustrations by María Jesús Contreras. When I saw the name Keen land in my inbox on Wednesday…
Rebrands
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This clever design trick by Guinness means it can modernise without needing a new logo
A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and…
Rebrands
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Baby Teeth rebrands Royal Society of Arts with archival system and Dame Judi Dench film
The Royal Society of Arts (RSA) has unveiled a new visual identity designed by creative agency Baby Teeth, marking a major repositioning for the 272-year-old institution around its…
Rebrands
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A logo hiding in plain sight: how The Train Factory's new identity came from an old safety mark
It was once where Finland built most of its trains. Now it's a cultural destination with restaurants, theatre and galleries. To bring it all to life, the identity…
Rebrands
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Ragged Edge’s rebrand for financial app Tabby takes a playful approach
Founded in 2019, Tabby originally operated as a flexible payment service allowing users to split purchases interest-free. The platform has since expanded to serve over 25 million customers…
Rebrands
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rbl rebrands University of East Anglia around ‘Original By Nature’ ethos
Founded in 1963 to challenge conventional higher education, the University of East Anglia established the UK’s first creative writing degree and developed a prominent reputation in climate science…