Topic
Major identity changes, refreshes and repositioning programmes.
The Working Assembly used AI in its branding for Untold, but not in the way you might think. Last week, I wrote a critique of The Working Assembly's…
Autumn is a good time for career invention. But that doesn't mean you should. After the searing heat of summer, autumn has finally arrived: hooray! But while the…
The pen is mightier than the probabilistic large language model.
The Microsoft Rebrand Registry is the resource we never knew we needed.
With a population of around 55,000, its history draws another 8 million visitors to Canterbury and its surrounding district each year. The existing wayfinding had evolved incrementally, says…
FIBA's new logo to promote the Polynesian Cup looks fabulous. But is it actually doing its job as a logo?
The "reclaimed" Twitter.now wants to rebuild social media (while trolling Elon Musk).
A squiggly, wobbly rebrand pulls the chain on the previous identity.
The Working Assembly's new identity for Untold aims to avoid gen AI clichés, but still uses gen AI to create it. It can't have escaped your attention that…
The Confederation of British Industry (CBI) and Oliver Wyman last week released their report on AI, titled The Adoption Decade, which makes one thing clear: the first wave…