This Is Branding has independently summarised and contextualised reporting from Design Week ↗.
Creative studio FLUORO has applied its lo-fi, DIY approach to the launch campaign for a new skate shoe from performance footwear brand R.A.D. Designed for longevity and the high impacts of skateboarding, the shoe embraces 1990s street style. For R.A.D’s first foray into skate-wear, the company partnered with professional skateboarder Manny Santiago to create MANNY […]What to read next: KFC partner with JKR for major global brand identity overhaul | Fluid refreshes PAC-MAN World 2 for the ‘Re-PAC’ era |…
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