This Is Branding has independently summarised and contextualised reporting from Design Week ↗.
In the world of rebrands, changing your name is the easy part. Actually reflecting where you’re going is where it gets tricky. Exell Film’s brand name was clear enough in its intent but didn’t show their underlying intent. The goal for Kit Studio, then, wasn’t to update the visual identity, but to solidify the film […]What to read next: The strongest motion identities encode behaviour, not aesthetics | James Glover reflects on 30 years of Fluid | KIT Studio designs…
On our radar
This source brief has been added to the This Is Branding editorial queue for review. Open the credited source from the attribution panel to read the original reporting, then expand this draft with your own analysis before publishing.