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When a brand fails to define how it moves, its behaviour gets decided ad hoc by default platform settings or glossed over completely. A motion identity defines how a brand behaves through movement: the principles, rhythms, patterns and behaviours that make its movement distinctly its own. It shapes how a brand moves across different experiences, […]What to read next: How Smiling Wolf tuned into the future of the Liverpool Philharmonic | The Rise of ‘Blanding’: Why Brands Must Stop Designing…
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