Brand Strategy
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Microsoft's dystopian new advertising idea sounds like a nightmare for gamers
Say goodbye to immersion.
Topic
Category: Brand Strategy
How brands position, grow, organise and create value.
Brand Strategy
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Design Bridge and Partners turns Leone's Turin sweet factory into a Willy Wonka world
The 170-year-old Italian confectioner has opened a new visitor experience around its live production line, and the joy is how little of it is on a screen. You…
Brand Strategy
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People think Disney is trying to erase every trace of Hexed's original concept
Does it want to avoid another Asha & The Starboy?
Brand Strategy
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How to make wooden pumpkins using the Bambu Lab R1 laser
This is such a simple project that makes a bold autumnal statement.
Brand Strategy
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Amazon's October Prime Day day deals have started! These are the best offers for creatives
Get set for a week's worth of deals from Amazon.
Brand Strategy
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New Taylor Swift Patient 0 cover accused of Photoshop mishap
Did the designer go overboard on the smoothing tool?
Brand Strategy
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The Brand Impact Award Winners 2026 have been revealed!
Find out the full list of Gold, Silver and Bronze awards, as well as Best of Show and the Social Impact Award.
Brand Strategy
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Wu Xinlin's editorial illustrations show solitude in a whole new light
The Chinese illustrator's personal series highlights how being alone is never as simple as it looks. Humans are social animals, and so in our cultural imagination, we tend…
Brand Strategy
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Chromebooks are not for serious creatives, are they?
The Acer Chromebook Plus Spin 514 is an excellent 2-in-1 laptop tablet that proves to be a worthy addition to any creatives workflow
Brand Strategy
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First impressions of the beastly new Bambu Lab R1 laser cutter
It's bloomin big.