Brand Strategy
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Don't look at Tom Cruise’s new Digger poster if you're a perfectionist
I cannot unsee the mistake.
Topic
Category: Brand Strategy
How brands position, grow, organise and create value.
Brand Strategy
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Everyone’s saying the same thing about The Legend of Zelda: Ocarina of Time remake
It looks very different, and Zelda fans feel strongly about it.
Brand Strategy
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iPhone Duo leaks coming thick and fast hours before launch
A new name for the folding iPhone and some more imagery?
Brand Strategy
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Stop being mean to the new Japanese travel mascots
I think they’re weirdly endearing.
Brand Strategy
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Alien Deathstorm hands-on: a horror FPS that channels Half-Life and Alien, and feels surprisingly grounded
Forget space marines, Rebellion's horror shooter gives you an engineer.
Brand Strategy
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This is what Nintendo's Zelda: Ocarina of Time remake actually looks like on Switch 2
More ambitious than we expected.
Brand Strategy
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These wireless earphones offer sound quality to rival wired buds, and they're down by 32%
The Status Pro X TWS offer an engaging tuning without sacrificing the midrange, and are only $169.
Brand Strategy
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NVIDIA's RTX Spark showcase at IFA showed me a first-hand example of how DLSS is breaking out of the gaming sphere
RTX Spark brings DLSS 4.5 into Blender's viewport: a win for creative flow (if we don't lose the plot).
Brand Strategy
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How I create epic boss battle scenes without the 'fake' 3D look
Thomas Bourdon reveals the importance of defining design early and the importance of subtle 2D touches.
Brand Strategy
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'Just to keep drawing': The tale of how Innes Clark designed her way out of a bakery and into restaurant branding
From burnout after art school to designing menus and posters for London's restaurant scene, the illustrator talks us through her journey and key learnings. When you hear about…