Brand Strategy
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The Brand Impact Awards 2026 shortlist is now live
Our global judging panel has chosen its shortlist of 41 projects.
Topic
Category: Brand Strategy
How brands position, grow, organise and create value.
Brand Strategy
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Noble FoKus Artemis review: this feels (and sounds) to me like the future of wireless ANC headphones
It comes at a cost, but I’ve not heard anything like this premium headphone before.
Brand Strategy
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The HP Omen 35L for 2026 may be gaming-focused, but it delivers for creatives too
One of AMD’s best desktop CPUs serves up the power
Brand Strategy
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These 11 Walmart Bricktember Lego deals are worth grabbing quickly, and 10 of them are under $50
Sort Halloween and Christmas now with up to 41% off Lego Disney, Star Wars, Shrek and more.
Brand Strategy
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Squeeze the stress away with these 12 beautiful and bizarre squishies – starting from £5.29
These things are particularly pleasant to pulverise.
Brand Strategy
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Orbitals review: a co-op playable anime dream
This co-op Switch 2 exclusive charms with its commitment to retro anime aesthetics.
Brand Strategy
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This premium 4K monitor from Eizo is a dream for photo editors
The Eizo ColorEdge CG2700X adds prestige and precision to your professional workspace... at a cost.
Brand Strategy
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Yes, a Chromebook can be the perfect school laptop – and there's $170 off the best we've ever tested
Best Buy's 29% off the slim and powerful Acer Chromebook Plus Spin 514 is a back-to-school deal not to miss.
Brand Strategy
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The Evercade Nexus is the retro antidote to modern gaming's anti-physical and expensive dead-end future
While Gamescom mostly looks at what's next for gaming, this handheld hands-on was a much needed look back.
Brand Strategy
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The Blood of Dawnwalker (PS5) review: a smart vampire RPG that doesn't quite sink its teeth into the fantasy
The time mechanic gives me fun FOMO, but I just wanted more bloodsucking.