Brand Strategy
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The FREE Witcher 3 Remaster just won CD Projekt Redmassive respect from gamers
This is how you keep a fanbase loyal for years to come.
Topic
Category: Brand Strategy
How brands position, grow, organise and create value.
Brand Strategy
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Guns of Eschaton turns Viktor Antonov's final game into a nightmare Western shooter
The late art director's final game takes you to the end of the world in 19th-century America.
Brand Strategy
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Elden Ring Tarnished Edition review: FromSoftware's open world masterpiece is still full of grace on Switch 2
Return to The Lands Between and the Realm of Shadow, on the go.
Brand Strategy
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Mega Man: Dual Override is everything I love about the retro series, and everything I fear
My hands-on revealed a modern entry that's elegantly designed and notoriously difficult.
Brand Strategy
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How Dragon’s Dogma 2: Dark Arisen turns every beautiful vista into a potential disaster
Playing on PS5 Pro and Nintendo Switch 2 reveals an expansion designed to feel unpredictable and much darker.
Brand Strategy
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Why are so many brands ditching celebrities for ordinary people?
Wondering where the A-listers are in ads these days? So was I... The other day, I was chatting with some mates, and we got onto the subject of…
Brand Strategy
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Someone recreated Super Mario Bros level 1 pixel-by-pixel in free Godot Engine – and you can try it now
This dev took 45 hours to complete the project.
Brand Strategy
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Shirt storm: the beautiful game and its critical clients
Within hours (if not seconds) of Newcastle United unveiling their 2026/27 home shirt, social media had already reached its verdict. As a lifelong Newcastle fan, so had I.…
Brand Strategy
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How Screenbound's impossible '5D' platformer concept became a real game
Radical Forge technical artist Lyra Owen shares insights on turning Screenbound's 'mockups' into a playable game that makes sense between 2D and 3D worlds.
Brand Strategy
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The Duskbloods is FromSoftware at its weirdest – 5 things I learned from playing the Switch 2 exclusive
It looks like Bloodborne, plays like a battle royale, and is much weirder than I expected.