Identity
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This out-there branding is the bravest design I've seen all year
The visual identity for 2027 World Design Congress is anything but safe and predictable.
Topic
Visual identity systems, symbols, colour and brand expression.
The visual identity for 2027 World Design Congress is anything but safe and predictable.
Your phone will just be covered up anyway, right?
This grounded Scottish adventure has a unique identity, but it can't outrun its shortcomings.
Super Mario 3D World fans will love the new design.
But some are on board with the whimsical new look.
Maritime heritage, Irish script and hidden symbolism combine in the new branding for Galway.
It alleges the design could cause confusion.
The team shouldn't have to keep using its previous branding.
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hasan&partners' branding for a new Helsinki destination shows how to get it right.