Source brief

This Is Branding has independently summarised and contextualised reporting from Design Week ↗.

There, with the silk shroud pulled back inside Jaguar’s new Knightsbridge flagship, stood the most important new Jaguar since Sir William Lyons unveiled the SS Jaguar 2.5-litre Saloon in 1935. Standing next to the Type 01 alongside a handful of journalists at an intimate preview, the immediate impression is one of sheer scale and uncompromising […]What to read next: Jaguar’s new car’s interior has been revealed – welcome to the inside of the Type 01 | Range Rover unveils fifth…

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