Topic
Harbour’s range of beers has long carried a tidy, restrained aesthetic, but for a Cornish seaside brand, it rarely shouted fun or summer holidays. Design agency Thirst has…
Drzzl, a new olive oil brand, is brought to life with zingy colours and a wiggly wordmark. One of the biggest dilemmas in branding is finding a balance…
Center's identity for Riff, chef Daniel Humm's new meal kits, turns the dinner box into a cookery lesson. Ready-to-cook dinners are often seen as the bottom rung of…
When a brand fails to define how it moves, its behaviour gets decided ad hoc by default platform settings or glossed over completely. A motion identity defines how…
The reaction to McLaren's new identity has been loud and largely negative. Having spent two years as its head of brand, I don't think the objections are really…
The racing marque's new look pays homage to a service station in Auckland, but keeps the Speedmark, the Papaya and the Speedy Kiwi. It's good to remember where…
Brand consultancy Kiss Branding has developed a new visual identity and brand system for AutogenAI, an enterprise platform designed to help bid and proposal writers win more work.…
A stone’s throw from the Design Week office on Hope Street stands the Liverpool Philharmonic – a cultural titan as fundamental to the city’s identity as its waterfront.…
Developed by creative agency LOLA Madrid, the Lynx Holder directly targets fragrance snobbery by housing standard body spray cans within a heavyweight, decorative enclosure. Mimicking the visual language…
The visual identity for 2027 World Design Congress is anything but safe and predictable.