Source brief

This Is Branding has independently summarised and contextualised reporting from Design Week ↗.

The most consequential design work in most companies happens on screens no one wants to design. A Nigerian financial services company was losing roughly 1m naira per day on its lending operations, and the cause was not fraud, a market downturn, or poor credit modelling. It was a usability problem on an internal screen. The […]What to read next: Why Volkswagen’s return to buttons is a UX triumph | Pixel Artworks adapts The Butterfly Trail experience for Bangkok | Koto…

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