Source brief

This Is Branding has independently summarised and contextualised reporting from Design Week ↗.

Developed by creative agency LOLA Madrid, the Lynx Holder directly targets fragrance snobbery by housing standard body spray cans within a heavyweight, decorative enclosure. Mimicking the visual language and extravagance typically associated with luxury perfumery, the accessory is a substantial housing made of translucent, deep cobalt-blue glass, resembling an expensive inkwell or diffuser decanter. The […]What to read next: Snarkitecture crafts portal-inspired packaging for Bowmore’s 20-year-old whisky collection | KFC partner with JKR for major global brand identity overhaul |…

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