This Is Branding has independently summarised and contextualised reporting from Design Week ↗.
Mother Design has come up with a new packaging system for Marks & Spencer‘s thousands of Home and Lingerie products. The branding and design studio, which is part of Mother creative agency, stripped back the retailer’s sub-brands, range names, claims and competing hierarchies. Monochrome, minimalist solutions are favoured by homeware brands such as The White […]What to read next: Pearlfisher revamps SkinnyPop for modern tastes | Wildish & Co lightens up packaging for ethical chocolate brand Divine | Derek&Eric bring…
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