Digital
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Oof! Turns out AI is as annoying in office chairs as it is everywhere else
The Hbada X7 chair packs AI-assisted automated lumbar support, plus warming, cooling and massage systems.
Topic
Tag: Brand systems
Brand Strategy
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Final Fantasy VII Revelation hands-on: a beautiful game world now looks even more stunning
The final chunk of Square Enix’s ambitious Final Fantasy VII remake project adds an open world and a new layer to the battle-system.
Packaging
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Misfits partners with Interact Brands on a shiny global packaging refresh
The redesign was prompted by the introduction of Misfits Stuffed, the brand’s newest range of high-protein bars. As its product offering grew, Misfits sought to evolve its visual…
Brand Strategy
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This $20,000 Master Home Agent would eat Alexa for breakfast
UGREEN has made the most advanced home ecosystem tech I've ever seen.
Rebrands
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Baby Teeth rebrands Royal Society of Arts with archival system and Dame Judi Dench film
The Royal Society of Arts (RSA) has unveiled a new visual identity designed by creative agency Baby Teeth, marking a major repositioning for the 272-year-old institution around its…
Digital
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Why your favourite mindfulness tool might be training you to avoid your feelings, not face them
Struggling with your mental health, but yoga, breathing exercises and meditation aren't helping? Nervous system expert Jonny Miller has a fresh suggestion. You've been going through a tough…
Rebrands
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rbl rebrands University of East Anglia around ‘Original By Nature’ ethos
Founded in 1963 to challenge conventional higher education, the University of East Anglia established the UK’s first creative writing degree and developed a prominent reputation in climate science…
Typography
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Darius Ou on building type systems from sci-fi, linguistics and G-code
From a custom typeface for a fictional field of "therolinguistics" to a book that 3D prints its own instructions, the Singapore-based designer explains how research and language shape…
Agencies
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forpeople designs brand identity and guest journey for Arc’teryx circularity platform System 0
Launching publicly on 26 August 2026, System 0 acts as an umbrella strategy bringing Arc’teryx’s product creation, repair services and circular programmes into one customer-facing platform. London- and…
Packaging
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Dragon Rouge creates new brand identity for food processing giant Foodera Technologies
Following a competitive pitch process in February 2026, global branding agency Dragon Rouge was appointed to develop the brand strategy, visual identity, name and brand architecture for Foodera…