This Is Branding has independently summarised and contextualised reporting from Design Week ↗.
The redesign was prompted by the introduction of Misfits Stuffed, the brand’s newest range of high-protein bars. As its product offering grew, Misfits sought to evolve its visual system to better reflect its modern candy positioning while preserving the bold and colourful presence that established its identity on retail shelves. Kirsten Wintermute, vice-president of marketing […]What to read next: KFC partner with JKR for major global brand identity overhaul | Bluemarlin designs identity for Cisk Session low-alcohol lager | Derek&Eric…
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