Source brief

This Is Branding has independently summarised and contextualised reporting from Design Week ↗.

This week, we interview Johanna Augustin, CEO of Pond Design. An award-winning leader (Pentawards, D&AD) and contributor to Fast Company and PRINT, Johanna specialises in Gen Z consumer trends, cultural collaborations, and tactile packaging innovation. She has applied her multi-disciplinary background in economics, architecture, and advertising to direct packaging strategy for brands like Absolut and […]What to read next: The Outline: Feminist graffiti, neuroinclusive icons, and a Roblox game – 07/08/2026 | The Outline – film, audio, games, cars, and…

On our radar

This source brief has been added to the This Is Branding editorial queue for review. Open the credited source from the attribution panel to read the original reporting, then expand this draft with your own analysis before publishing.