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SoreThumbStudio collaborated with The Vegan Society on a comprehensive refresh designed to shift veg1 from a predominantly D2C model into a retail-ready brand. The primary challenge involved strengthening consumer appeal and future-proofing the range while upholding strict environmental principles. As an environment-first organisation, The Vegan Society sought a highly sustainable packaging format. The design team […]What to read next: Misfits partners with Interact Brands on a shiny global packaging refresh | BrandMe redesigns Thompson’s Tea Punjana Pack to celebrate 130…
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