Rebrands
↗
Why the era of the quiet rebrand is ending
The most interesting identity changes are becoming visible acts of business strategy, not cosmetic maintenance.
Topic
Author: adam.hunkin@gmail.com
Uncategorized
↗
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Identity
↗
The new corporate identity is a product system, not a logo
Identity teams are borrowing the logic of product design: reusable components, clear rules and continuous iteration.
Packaging
↗
Packaging is becoming the brand’s highest-value media channel
As paid attention gets more expensive, the pack is doing more strategic work before and after purchase.
Digital
↗
What AI is changing inside brand teams — and what it isn’t
Automation is compressing production time, but the valuable work is moving toward judgement, systems and direction.
Typography
↗
Custom type is becoming an operating asset, not just a luxury signal
A well-designed type family can carry recognition, accessibility and consistency across thousands of brand interactions.
Brand Strategy
↗
The rebrand scorecard: what to measure after launch
The first 90 days should tell you whether the new brand is actually reducing friction and increasing recognition.
Agencies
↗
The agency model is under pressure from speed, systems and specialist studios
Clients still buy ideas, but they increasingly expect those ideas to arrive with an implementation model attached.
Opinion
↗
From guidelines to governance: building a brand system people actually use
A PDF can document a brand. Governance is what keeps it coherent when hundreds of people start making decisions.