Rebrands
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McLaren’s new logo looks like a luxury fashion brand
It’s a celebration of heritage design.
Topic
Tag: Logo design
Identity
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Nintendo just gave the Super Mario Bros logo a power up, and fans think they know what it means
Super Mario 3D World fans will love the new design.
Identity
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“Looks woke”: Greta Gerwig’s Narnia logo divides fans
But some are on board with the whimsical new look.
Identity
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This city's clever minimalist logo redesign has a hidden meaning
Maritime heritage, Irish script and hidden symbolism combine in the new branding for Galway.
Identity
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New Balance sues rival athletics brand over shoe logo
It alleges the design could cause confusion.
Identity
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The latest Washington Commanders logo controversy has sparked calls for a change in the law
The team shouldn't have to keep using its previous branding.
Typography
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Asking which typeface DeafCity Hub used for its logo is entirely the wrong question
Templo took a highly original approach to branding a new cultural space for the deaf community, taking inspiration from the community itself. Glance at a typical logo and…
Digital
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Airbnb orders independent guesthouse to change its logo
The global company believes that it is too similar to its own design.
Brand Strategy
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Pentagram's twin logos for Doha Design District are a masterclass in crafting sub-brands
Led by Samar Maakaroun, these two identities for a maker space and event space highlight how strong brand architecture is built on discipline, not decoration. Msheireb Downtown Doha…
Identity
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This beautiful logo shows there's plenty of life in minimalist design yet
hasan&partners' branding for a new Helsinki destination shows how to get it right.