Identity
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This logo just turned 40, but it could have been made yesterday
The green-and-gold kangaroo symbol has been stamped on Australian products since 1986: here's why it's lasted so long.
Topic
Tag: Logo design
Identity
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Are the controversial new Harry Potter logos actually more historically accurate than the movie designs?
The debate over Hogwarts' graphic design isn't going away.
Identity
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Loewe’s lowkey logo sandals divide fashionistas
“Kinda ugly, kinda chic”.
Rebrands
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This clever design trick by Guinness means it can modernise without needing a new logo
A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and…
Typography
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How Form solved the classic two-logo lockup problem for British Cycling and its sponsor, Lloyds
By building two brands into the typography upfront, creative director Alex Andlaw explains, the issue never arose in the first place. It's a dilemma every designer who's ever…
Rebrands
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A logo hiding in plain sight: how The Train Factory's new identity came from an old safety mark
It was once where Finland built most of its trains. Now it's a cultural destination with restaurants, theatre and galleries. To bring it all to life, the identity…
Typography
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Maryland University tangled in unlikely logo dispute
It’s a battle of the cursive fonts.
Identity
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How two tweets cost Elon Musk the Twitter logo
He might have kept the Twitter name, but the bird has flown.
Identity
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The controversial new Harry Potter logos represent "the decay of art," fans say
Has Hogwarts' graphic design department lost its magic?
Identity
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The White House just used Xbox and Sega logos to promote MAGA video games, and players want to know what's up
Developers don't need to worry about the competition, but really?